9Mobile – Etisalat Nigeria launched one of the first major broadband services in the country – EasyBlaze.The company is known for its innovative products and services such as the Eco Sim and the first network to offer special numbers to Nigerians as their mobile numbers via the 0809uchoose campaign.
From 2012 to 2015, Etisalat Nigeria hosted the Etisalat Prize for Innovation, established to promote African Internet expansion.
In April 2013, Etisalat Nigeria announced it would invest $500 million to expand its network, enabling further potential market growth of 17%. In June 2013, it launched the Etisalat Prize for Literature the first pan-African prize for debut published writers.
In October 2016, Etisalat Nigeria announced 4G LTE with a frequency band 3 (1800 MHz). Speed test results indicate 28Mbit/s download and 11Mbit/s upload. This LTE network currently covers some part of Lagos and Abuja.
In March 2017, Nigeria telecoms regulator pushed for talks to halt takeover attempts by Etisalat creditors and reschedule its outstanding $1.2 bln loan. In July 2017, Etisalat withdrew from the market after its debt was not repaid or rescheduled. The local operator has renamed itself 9mobile.